Welsh Labour revealed an exciting new endorser today, as William Shakespeare decided to endorse the party's plan for prosperity.
Speaking from beyond the grave, the beardy wordsmith put his weight behind the party's pledge for a £100m schools standards fund, saying:
"Ignorance is the curse of God; knowledge is the wing wherewith we fly to heaven."
In a surprising intervention, the world's greatest writer said the record employment figures, published this week, showed that Welsh Labour's approach on the economy was working:
"There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune; On such a full sea are we now afloat, And we must take the current when it serves, Or lose our ventures."
Speaking about Welsh Labour's decision to take an evidence based approach to policy making, William Shakespeare said,
"Strong reasons make strong actions."
There were harsh words for the UKIP campaign, as Warwickshire minstrel took aim at the party manifesto, saying:
"It is full of sound and fury, signifying nothing."